The rapid development and the resultant omnipresence of information technologyin almost all segments of the business world have considerablyimpacted numerous aspects of business transactions. Among the most significantlyaffected issues are online privacy and information security. Severalnew, important, yet largely unclear issues arise. Is conumer privacy definitelyeroding in e-commerce environment, as some privacy advocates claimed?What are the real values of the privacy education among online consumers?Are there tangible and quantifiable benefits for firms to protect consumers'online privacy? And while numerous security systems have been proposed toidentify potential attackers and protect firms' assets, what happens if thefirm faces intelligent adversaries who can learn, and thus "game" thesesystems? The analyses in this book provide valuable insights to the aboveissues, clarify some conventional wisdoms, and make practical suggestionsfor industry practitioners, as well as general consumers, to make moreinformed decisions regarding online privacy and information security issues.This book will also be valuable to academic researchers interested in theseissues.
Privacy and Security in E-Commerce- Conventional Wisdom and Analytical Insights
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The rapid development and the resultant omnipresence of information technologyin almost all segments of the business world have considerablyimpacted numerous aspects of business transactions. Among the most significantlyaffected issues are online privacy and information security. Severalnew, important, yet largely unclear issues arise. Is conumer privacy definitelyeroding in e-commerce environment, as some privacy advocates claimed?What are the real values of the privacy education among online consumers?Are there tangible and quantifiable benefits for firms to protect consumers'online privacy? And while numerous security systems have been proposed toidentify potential attackers and protect firms' assets, what happens if thefirm faces intelligent adversaries who can learn, and thus "game" thesesystems? The analyses in this book provide valuable insights to the aboveissues, clarify some conventional wisdoms, and make practical suggestionsfor industry practitioners, as well as general consumers, to make moreinformed decisions regarding online privacy and information security issues.This book will also be valuable to academic researchers interested in theseissues.
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