Now in its seventh edition, Ivan Png’s Managerial Economics has been extensively revised with new content, including:
running case study on competition in large language models,
section on the experience curve featuring semiconductor manufacturing,
chapter on oligopoly featuring Anthropic, DeepSeek, and OpenAI.
As always, the text focuses on the economics that managers need to know. It presents the key concepts of microeconomics intuitively, without sophisticated mathematics, and uses actual management applications from across the world.
The seventh edition is enhanced with fresh mini-cases and discussion questions, as well as detailed instructor supplements. It is an ideal text for any course focusing on the practical application of microeconomic principles to management.
Now in its seventh edition, Ivan Png’s Managerial Economics has been extensively revised with new content, including:
running case study on competition in large language models,
section on the experience curve featuring semiconductor manufacturing,
chapter on oligopoly featuring Anthropic, DeepSeek, and OpenAI.
As always, the text focuses on the economics that managers need to know. It presents the key concepts of microeconomics intuitively, without sophisticated mathematics, and uses actual management applications from across the world.
The seventh edition is enhanced with fresh mini-cases and discussion questions, as well as detailed instructor supplements. It is an ideal text for any course focusing on the practical application of microeconomic principles to management.
Managerial economics is the application of economic theory and quantitative methods (mathematics and statistics) to the managerial decision-making process. This book will appeal to students with...
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.This work is in the "public domain in the United States of...
The easy way to make sense of managerial economics Does the study of Managerial Economics make your head spin? Relax! This hands-on, friendly guide helps you make sense of complex business concepts...
This book is an attempt to offer to students of F.Y.B.Com. (Sem. - II) afundamental tool which will enhance their understanding of MagerialEconomics − II.We sincerely thank Shri. Dineshbhai Furia and...
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