To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. This title reveals the ten elements of Simplicity that have driven Apple's suc
He put the 'i' in iPad. Now he explains why simplicity is the secret of Apple's success. 'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. -Steve Jobs The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory. As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. Insanely Simple is his insider's view of Jobs' world. It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation. Reading Insanely Simple, you'll understand how his obsession with Simplicity helped Apple perform better and faster.
He put the 'i' in iPad. Now he explains why simplicity is the secret of Apple's success. 'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. -Steve Jobs The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory. As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. Insanely Simple is his insider's view of Jobs' world. It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation. Reading Insanely Simple, you'll understand how his obsession with Simplicity helped Apple perform better and faster.
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and...
On Insanity and the Criminal Responsibility of the Insane is a historical text by Thomas More Madden. The book covers the legal and medical aspects of insanity and criminal responsibility in the late...
In this compelling read Andrew Scull - one of the leading names in the field - presents a selection of his most important published papers on the history of psychiatry, critically...
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