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Everybody's Business
Everybody's Business
Everybody's Business
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Everybody's Business

Lucy Parker

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Hardback
01-January-2014
356 Pages
RRP: $39.99
$37.00
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Description  
Is big business part of the problem or part of the solution? Sometimes it seems as if business exists purely to enrich a small elite. While the world is facing unprecedented challenges, it appears that businesses are only interested in making profits or paying bonuses. Big businesses are powerful machines. We all know they have the potential to cause enormous social and environmental harm; but with their resources and expertise they can also be great engines of positive change. Rather than fighting the power of business, should we be seeking to harness it? As some of today's leading companies are realising, lasting success comes from having a purpose broader than making a profit. Business should benefit customers, employees, suppliers, neighbours and the wider world, as well as shareholders. Enduring value comes from making business work for everybody. Everybody's Business is a journey through the business world.
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RRP: $39.99
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Everybody's Business

RRP: $39.99
$37.00

Description

Is big business part of the problem or part of the solution? Sometimes it seems as if business exists purely to enrich a small elite. While the world is facing unprecedented challenges, it appears that businesses are only interested in making profits or paying bonuses. Big businesses are powerful machines. We all know they have the potential to cause enormous social and environmental harm; but with their resources and expertise they can also be great engines of positive change. Rather than fighting the power of business, should we be seeking to harness it? As some of today's leading companies are realising, lasting success comes from having a purpose broader than making a profit. Business should benefit customers, employees, suppliers, neighbours and the wider world, as well as shareholders. Enduring value comes from making business work for everybody. Everybody's Business is a journey through the business world.

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