This book is about turning data into smart decisions, knowledge into wisdom and business into business intelligence and insight. It explores diverse paradigms, methodologies, models, tools and techniques of the emerging knowledge domain of digitalized business analytics applications.
The book covers almost every crucial aspect of applied artificial intelligence in business, smart mobile and digital services in business administration, marketing, accounting, logistics, finance and IT management.
This book aids researchers, practitioners and decisions makers to gain enough knowledge and insight on how to effectively leverage data into competitive intelligence.
Digital Economy, Business Analytics, and Big Data Analytics Applications
RRP:
$442.00
Description
This book is about turning data into smart decisions, knowledge into wisdom and business into business intelligence and insight. It explores diverse paradigms, methodologies, models, tools and techniques of the emerging knowledge domain of digitalized business analytics applications.
The book covers almost every crucial aspect of applied artificial intelligence in business, smart mobile and digital services in business administration, marketing, accounting, logistics, finance and IT management.
This book aids researchers, practitioners and decisions makers to gain enough knowledge and insight on how to effectively leverage data into competitive intelligence.
Applications of Big Data and Business Analytics in Management uses advanced analytic tools to explore the solutions to problems in society, environment and industry. The chapters within bring...
Within this context, big data analytics (BDA) can be an important tool given that many analytic techniques within the big data world have been created specifically to deal with complexity and rapidly...
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