Decoding Luxe explores various facets of luxury brands, takinga strategic, behavioural, historical, experiential, demographical,psychological, dynamic, mechanical, and philosophical look atwhat constitutes luxe or dazzle.This book is a bible for all stakeholders of luxury brands -owner, custodian, retailer, connoisseur as well as student -helping them understand and formulate, with a historicalperspective, an effective strategy for conceiving, positioning,placing, promoting and pricing these luxury products.It is all about finding the magic potion for a brand's success withluxe in India, who always look for value-for-money or valuefor-label.
Decoding Luxe explores various facets of luxury brands, takinga strategic, behavioural, historical, experiential, demographical,psychological, dynamic, mechanical, and philosophical look atwhat constitutes luxe or dazzle.This book is a bible for all stakeholders of luxury brands -owner, custodian, retailer, connoisseur as well as student -helping them understand and formulate, with a historicalperspective, an effective strategy for conceiving, positioning,placing, promoting and pricing these luxury products.It is all about finding the magic potion for a brand's success withluxe in India, who always look for value-for-money or valuefor-label.
Lux Prismatica is a collection of three unique, and yet thematically related, Science Fiction stories. Each story is fraught with peril, both physical and psychological, where the characters might...
Four space explorers are transported to a far away galaxy at war. To get home, they must unlock the secrets of the universe previously unknown to humanity.
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and...
There is something about Lux. He's a thief and a liar; he is selfish and self-absorbed and hopelessly vain. But while he looks like Lana Turner and romances like a true Casanova, Lux is actually more...
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