Research Paper (postgraduate) from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, The University of Kashmir, language: English, abstract: This paper gives a brief insight about data mining, its process and the various techniques used for it in the field of marketing. Data mining is the process of extracting hidden valuable information from the data in given data sets .In this paper cross industry standard procedure for data mining is explained along with the various techniques used for it. With growing volume of data every day, the need for data mining in marketing is also increasing day by day. It is a powerful technology to help companies focus on the most important information in their data warehouses. Data mining is actually the process of collecting data from different sources and then interpreting it and finally converting it into useful information which helps in increasing the revenue, curtailing costs thereby providing a competitive edge to the organisation.
Research Paper (postgraduate) from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, The University of Kashmir, language: English, abstract: This paper gives a brief insight about data mining, its process and the various techniques used for it in the field of marketing. Data mining is the process of extracting hidden valuable information from the data in given data sets .In this paper cross industry standard procedure for data mining is explained along with the various techniques used for it. With growing volume of data every day, the need for data mining in marketing is also increasing day by day. It is a powerful technology to help companies focus on the most important information in their data warehouses. Data mining is actually the process of collecting data from different sources and then interpreting it and finally converting it into useful information which helps in increasing the revenue, curtailing costs thereby providing a competitive edge to the organisation.
Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and...
Data Preprocessing for Data Mining addresses one of the most important issues within the well-known Knowledge Discovery from Data process. Data directly taken from the source will likely have...
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