Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business.
This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms. It shows readers how to use competitive tools and strategies to understand the underlying forces of competition in industry and business and apply them to assess industries, understand competitors, choose competitive positions and gain - and maintain competitive advantage.
Chapters include:
What Competitive Strategy actually is
The foundations of strategy and the five forces of competition
Assessing the competition and strategic management in action
Developing a competitive strategy
Looking to the future and mergers and acquisitions
Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business.
This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms. It shows readers how to use competitive tools and strategies to understand the underlying forces of competition in industry and business and apply them to assess industries, understand competitors, choose competitive positions and gain - and maintain competitive advantage.
Chapters include:
What Competitive Strategy actually is
The foundations of strategy and the five forces of competition
Assessing the competition and strategic management in action
Developing a competitive strategy
Looking to the future and mergers and acquisitions
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless...
A new paradigm for balancing flexibility and commitment in management strategy through the amalgamation of real options and game theory.Corporate managers who face both strategic uncertainty and...
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and...
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