Creativity and innovation are important drivers of economic welfare and growth in contemporary societies. Collaborating with and learning from users in the early phase of the innovation process has been considered a successful approach to stimulate those creative sparks for organizations. However, the idea of users as innovators has also invoked critical responses especially in the context of innovations that are discontinuous to dominant designs. Martin Hewing and co-author Katharina Hölzle explore the potential that can arise through collaboration with potential users who are not yet users. Those users at the peripheries are perceived to contribute more novel information, by which they better reflect shifts in needs and behavior than current users at the center.
Collaboration with Potential Users for Discontinuous Innovation
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Description
Creativity and innovation are important drivers of economic welfare and growth in contemporary societies. Collaborating with and learning from users in the early phase of the innovation process has been considered a successful approach to stimulate those creative sparks for organizations. However, the idea of users as innovators has also invoked critical responses especially in the context of innovations that are discontinuous to dominant designs. Martin Hewing and co-author Katharina Hölzle explore the potential that can arise through collaboration with potential users who are not yet users. Those users at the peripheries are perceived to contribute more novel information, by which they better reflect shifts in needs and behavior than current users at the center.
This book is based on the findings, issues and questions related to an ongoing decade-old research project named the Innovation Lab (www.innovation-lab.org). The research project focuses on...
Economic growth is highly dependent on technological progress and innovation, yet the sources from which these innovations originate are still largely misunderstood and untapped. Recent research has...
Innovation can be a challenging subject. At its worst, it is a meaningless buzzword. At its best, it is a means of driving differentiating value for an organization. But how can innovation be...
User Experience Innovation is a book about creating novel and engaging user experiences for new products and systems. User experience is what makes devices such as Apple's iPhone and systems such as...
There has been a dramatic shift towards more open, democratised, forms of innovation that are driven by networks of individual users. Users are now visibly active within all stages of the innovation...
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