The Book: On the Taboo Against Knowing Who You Are explores an unrecognised, but mighty taboo - our tacit conspiracy to ignore who, or what, we really are... Alan Watts, key thinker of Zen Buddhism, explains how to reconsider our relationship with the wor
The Book: On the Taboo Against Knowing Who You Are explores an unrecognised, but mighty taboo - our tacit conspiracy to ignore who, or what, we really are... Alan Watts, key thinker of Zen Buddhism, explains how to reconsider our relationship with the world. We are therefore in urgent need of a sense of our own existence, which is in accord with the physical facts and which over comes our feeling of alienation from the universe. In The Book: On the Taboo Against Knowing Who You Are, Alan Watts asks what causes the illusion of the self as a separate ego, housed in a bag of skin, which confronts a universe of physical objects that are alien to it. Rather, a person's identity (their ego) binds them to the physical universe, creating a relationship with their environment and other people. The separation of the self and the physical world leads to the misuse of technology and the attempt to violently subjugate man's natural environment, leading to its destruction. Explaining man's role in the universe as a unique expression of the total universe, and interdependent on it, Alan Watts offers a new understanding of personal identity. It reveals the mystery of existence, presenting an alternative to the feelings of alienation that are so prevalent in Western society, and a vision of how we can come to understand the cosmic self that is within every living thing. The foremost Western expert on Eastern thought, Alan Watts urges against the idea that we are separate from the world. Nowhere is this idea more apparent than in the concept of cultural taboos. The biggest taboo of all is knowing who we really are behind the mask of our self as presented to the world. Through our focus on ourselves and the world as it affects us, we have developed narrowed perception. Alan Watts tells us how to open our eyes and see ourselves not as coming into the world but from it. Alan Watts takes us through our daily lives, explaining how our goal-oriented selves leave something missing. In tackling technology and consumerism from the 1960s, Alan Watts demonstrates ways of thinking that have become increasingly urgent in the time since The Book was first published. In our increasingly adversarial times, The Book offers a way out of conflict by reckoning first with who we are before defining us against others. Alan Watts overturns the illusion that individuals are merely 'egos' contained within their bodies who are separate from the rest of the universe. Drawing on the Vedanta religion, Alan Watts explains how a person's identity makes them the centre of the universe, and outlines that the universe has meaning only if each individual places himself at the centre of it. The separation of the Self from the physical universe has led to Mankind's hostile attitude to the environment, and a destructive attitude to Nature. In coming to understand the individual's real place in the universe, Alan Watts presents a critique of Western culture and a healing alternative.
The Book: On the Taboo Against Knowing Who You Are explores an unrecognised, but mighty taboo - our tacit conspiracy to ignore who, or what, we really are... Alan Watts, key thinker of Zen Buddhism, explains how to reconsider our relationship with the world. We are therefore in urgent need of a sense of our own existence, which is in accord with the physical facts and which over comes our feeling of alienation from the universe. In The Book: On the Taboo Against Knowing Who You Are, Alan Watts asks what causes the illusion of the self as a separate ego, housed in a bag of skin, which confronts a universe of physical objects that are alien to it. Rather, a person's identity (their ego) binds them to the physical universe, creating a relationship with their environment and other people. The separation of the self and the physical world leads to the misuse of technology and the attempt to violently subjugate man's natural environment, leading to its destruction. Explaining man's role in the universe as a unique expression of the total universe, and interdependent on it, Alan Watts offers a new understanding of personal identity. It reveals the mystery of existence, presenting an alternative to the feelings of alienation that are so prevalent in Western society, and a vision of how we can come to understand the cosmic self that is within every living thing. The foremost Western expert on Eastern thought, Alan Watts urges against the idea that we are separate from the world. Nowhere is this idea more apparent than in the concept of cultural taboos. The biggest taboo of all is knowing who we really are behind the mask of our self as presented to the world. Through our focus on ourselves and the world as it affects us, we have developed narrowed perception. Alan Watts tells us how to open our eyes and see ourselves not as coming into the world but from it. Alan Watts takes us through our daily lives, explaining how our goal-oriented selves leave something missing. In tackling technology and consumerism from the 1960s, Alan Watts demonstrates ways of thinking that have become increasingly urgent in the time since The Book was first published. In our increasingly adversarial times, The Book offers a way out of conflict by reckoning first with who we are before defining us against others. Alan Watts overturns the illusion that individuals are merely 'egos' contained within their bodies who are separate from the rest of the universe. Drawing on the Vedanta religion, Alan Watts explains how a person's identity makes them the centre of the universe, and outlines that the universe has meaning only if each individual places himself at the centre of it. The separation of the Self from the physical universe has led to Mankind's hostile attitude to the environment, and a destructive attitude to Nature. In coming to understand the individual's real place in the universe, Alan Watts presents a critique of Western culture and a healing alternative.
'A must-read for anyone looking to discover their true self and purpose... Helen's insights are the real deal, and anyone who receives them will feel the impact in their life for years to come.' --...
World-renowned Master Astrologer Debbie Frank shares how to use astrology for personal development. Readers will discover how their soul was destined to grow, develop, and evolve in this lifetime. ...
We all want to be healthier, but do you know what's good for you? For over thirty years, Dr Norman Swan has been delivering straight, honest, common-sense health information to ordinary Australians...
A bumper tabbed board book of action-rhymes, featuring 10 popular children's songs! This large tabbed board book features an illustrated guide to 10 different songs with clear instructions to help...
Joanna Gaines follows up her #1 New York Times bestseller We Are the Gardeners , with a second children's book, illustrated by Julianna Swaney. The World Needs Who You Were...
BookLoop is your trusted local Australian destination for books, games, toys, puzzles, tarot cards, stationery, and thoughtful gifts, offering a huge range of carefully curated products for curious minds of all ages. As a proudly Australian-owned bookstore, we are passionate about connecting our community with inspiring reads, creative play, and unique finds that bring joy, spark imagination, and support lifelong learning. Whether you're shopping for bestselling fiction, children’s picture books, educational resources, or non-fiction titles that encourage mental health, mindfulness, and personal growth, our ever-expanding book collection has something for everyone—including titles from local Australian authors that celebrate homegrown talent and storytelling. But we’re more than just a bookstore—our diverse range includes engaging puzzles for solo or family fun, educational and screen-free toys designed to develop skills and creativity, and family-friendly board games that bring people together. If you're looking for something with a little extra meaning, our beautifully illustrated tarot cards and oracle decks are perfect for beginners and seasoned readers alike, with options chosen for their artistry, symbolism, and accessibility. We also carry a range of gifts and stationery, from handcrafted journals and high-quality pens to bookmarks, greeting cards, candles, and calming tools, making it easy to find the perfect present for birthdays, celebrations, or simply because. Every product on our shelves is selected with care, quality, and purpose, making BookLoop a one-stop shop for thoughtful, meaningful shopping that supports creativity and wellbeing. We believe in the value of small business and community connection, which is why we’re committed to sourcing products that reflect our values and offering the kind of friendly, personalised service that big retailers can’t match. When you shop with us, you’re not only choosing beautifully curated items—you’re supporting a local Australian business that genuinely cares. We ship Australia-wide with a flat rate to keep things simple and affordable, and every order is carefully packed and quickly dispatched by our small, dedicated team. Our online shopping experience is safe, easy, and user-friendly, making it convenient to explore our wide range of books, gifts, and games from the comfort of home. We’ve seen a growing demand for titles and toys that support mental health, especially in children and teens, and we’re proud to stock a growing number of books on ADHD, emotional regulation, positive thinking, and self-esteem, as well as calming puzzles and sensory-friendly gifts that are both fun and supportive. Whether you're looking to inspire a young reader, encourage imaginative play, find your next favourite novel, or gift someone something truly special, BookLoop has you covered. Thank you for choosing to shop local and support a business that believes in the power of stories, creativity, and connection—explore our full collection today and experience the difference of thoughtful, heart-led retail with BookLoop.
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