Big Data Analytics: Digital Marketing and Decision-Making covers the advances related to marketing and business analytics. Investment marketing analytics can create value through proper allocation of resources and resource orchestration processes. The use of data analytics tools can be used to improve and speed decision-making processes.
Chapters examining analytics for decision-making cover such topics as:
Big data analytics for gathering business intelligence
Data analytics and consumer behavior
The role of big data analytics in organizational decision-making
This book also looks at digital marketing and focuses on such areas as:
The prediction of marketing by consumer analytics
Web analytics for digital marketing
Smart retailing
Leveraging web analytics for optimizing digital marketing strategies
Big Data Analytics: Digital Marketing and Decision-Making aims to help organizations increase their profits by making better decisions on time through the use of data analytics. It is written for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce and marketing, big data analytics, and organizational decision-making.
Big Data Analytics: Digital Marketing and Decision-Making covers the advances related to marketing and business analytics. Investment marketing analytics can create value through proper allocation of resources and resource orchestration processes. The use of data analytics tools can be used to improve and speed decision-making processes.
Chapters examining analytics for decision-making cover such topics as:
Big data analytics for gathering business intelligence
Data analytics and consumer behavior
The role of big data analytics in organizational decision-making
This book also looks at digital marketing and focuses on such areas as:
The prediction of marketing by consumer analytics
Web analytics for digital marketing
Smart retailing
Leveraging web analytics for optimizing digital marketing strategies
Big Data Analytics: Digital Marketing and Decision-Making aims to help organizations increase their profits by making better decisions on time through the use of data analytics. It is written for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce and marketing, big data analytics, and organizational decision-making.
The main purpose of this book is to investigate, explore and describe approaches and methods to facilitate data understanding through analytics solutions based on its principles, concepts and...
Big data is a field of research that is growing rapidly, and as the Covid-19 crisis has shown, health care is an area that could benefit greatly from its increased use and application. Big data, as...
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