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Avatare

Digitale Sprecher für Business und Marketing

Christian Lindner

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Hardback
03 January 2003
$87.00
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I Grundlagen.- Wer braucht wofür Avatare? Konzeption und Implementierung natürlichsprachlicher Systeme - Zur Einführung.- Die Bedeutung von natürlichsprachlichen Dialogsystemen im Internet-Business.- Technische Grundlagen von natürlichsprachlichen Dialogsystemen.- Ein Quantensprung für Dialogsysteme.- II E-Business und Avatare.- „Ich habe Ihre Eingabe leider nicht verstanden" - Qualitätskriterien für Online-Tests von Bots.- Strategien für Dialogführungssysteme - Automation der Kundenkommunikation im Kontaktkanal Internet.- Schön - schnell - schlau: Online-Marketing mit Avataren.- Avatare und die Usability von Websites.- Support-Chat und Avatare als Mittel der persönlichen Kundenbetreuung im World Wide Web.- Cor@: Der Avatar der Deutschen Bank - Eine Fallstudie aus der Sicht des Auftragnehmers.- PIA - Der virtuelle Einkaufs-Guide - Eine Fallstudie des Club Bertelsmann.- Ein virtueller Berater für Yello - Auswahl, Implementierung und Betrieb eines Avatars.- III Marketing und Avatare.- Darf's ein bisschen menschlicher sein? - Virtuelle Charaktere am Point of Sale.- Robert T-Online - Eine Karriere zwischen Wirklichkeit und Cyberspace.- Robert T-Online - Ein universeller Markenbotschafter.- Avatare und Entertainment.- It's time for a Strike! - Wahlkampf einer digitalen Präsidentschaftskandidatin.- IV Ausblick.- Mehr als nur ein nettes Gesicht: Embodied conversational interface agents.- Mit Hand und Fuß - Die Bedeutung der nonverbalen Kommunikation für die Emotionalisierung von Dialogführungssystemen.- Virtualisierung und Personalisierung - Technologietrends machen Avatare zur innovativen Mensch-Maschine-Schnittstelle.

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$87.00
In Stock: Ships in 3-5 Days
In Stock: Ships in 7-9 Days
Hurry up! Current stock:

Avatare

$87.00

Description

I Grundlagen.- Wer braucht wofür Avatare? Konzeption und Implementierung natürlichsprachlicher Systeme - Zur Einführung.- Die Bedeutung von natürlichsprachlichen Dialogsystemen im Internet-Business.- Technische Grundlagen von natürlichsprachlichen Dialogsystemen.- Ein Quantensprung für Dialogsysteme.- II E-Business und Avatare.- „Ich habe Ihre Eingabe leider nicht verstanden" - Qualitätskriterien für Online-Tests von Bots.- Strategien für Dialogführungssysteme - Automation der Kundenkommunikation im Kontaktkanal Internet.- Schön - schnell - schlau: Online-Marketing mit Avataren.- Avatare und die Usability von Websites.- Support-Chat und Avatare als Mittel der persönlichen Kundenbetreuung im World Wide Web.- Cor@: Der Avatar der Deutschen Bank - Eine Fallstudie aus der Sicht des Auftragnehmers.- PIA - Der virtuelle Einkaufs-Guide - Eine Fallstudie des Club Bertelsmann.- Ein virtueller Berater für Yello - Auswahl, Implementierung und Betrieb eines Avatars.- III Marketing und Avatare.- Darf's ein bisschen menschlicher sein? - Virtuelle Charaktere am Point of Sale.- Robert T-Online - Eine Karriere zwischen Wirklichkeit und Cyberspace.- Robert T-Online - Ein universeller Markenbotschafter.- Avatare und Entertainment.- It's time for a Strike! - Wahlkampf einer digitalen Präsidentschaftskandidatin.- IV Ausblick.- Mehr als nur ein nettes Gesicht: Embodied conversational interface agents.- Mit Hand und Fuß - Die Bedeutung der nonverbalen Kommunikation für die Emotionalisierung von Dialogführungssystemen.- Virtualisierung und Personalisierung - Technologietrends machen Avatare zur innovativen Mensch-Maschine-Schnittstelle.

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