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读麦·讲演:复活麦克卢汉的大脑(卷一)

READING MCLUHAN: SPEECHES Resurrecting McLuhan's Brain (Volume I)

Marshall McLuhan 原著 朱晓 译按

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23 August 2024
$56.00
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读麦,就是阅读麦克卢汉,简写成"读麦",是我模仿蒙古歌手独有的技巧"呼麦"编造的一个词,就算是发挥麦克卢汉所推崇的听觉思维吧。麦克卢汉是加拿大的传播学理论家和英语文学教授,以格言"媒介即信息"而闻名,他影响巨大的著作有《谷登堡群星》(1962)、《理解媒介:人的延伸》(1964)和《媒介即信息》(1967)。五六十年来,围绕麦克卢汉颇多争议,追随者奉他为先知,反对者贬他为巫师,他的理论热了冷、冷了热,他的文字很多人都说复杂难懂。那么,到了移动互联网的今天,我们应该怎样读麦呢?麦氏从电子媒介中看到了电子信息的光电速度,由这样的实时信息看到了日后互联网的许多特征,比如由果及因、听觉模式的复兴、人人卷入人人、人的天使化等等等等。从互联网开始倒带播放信息史,一是看印刷史、看书写史、看字母表的历史,这样就不难理解"媒介即信息",就不难反省互联网的种种现象;再就是看麦氏的预言,哪些兑现了哪些没有兑现,思考为什么没有兑现。

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$56.00
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读麦·讲演:复活麦克卢汉的大脑(卷一)

$56.00

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读麦,就是阅读麦克卢汉,简写成"读麦",是我模仿蒙古歌手独有的技巧"呼麦"编造的一个词,就算是发挥麦克卢汉所推崇的听觉思维吧。麦克卢汉是加拿大的传播学理论家和英语文学教授,以格言"媒介即信息"而闻名,他影响巨大的著作有《谷登堡群星》(1962)、《理解媒介:人的延伸》(1964)和《媒介即信息》(1967)。五六十年来,围绕麦克卢汉颇多争议,追随者奉他为先知,反对者贬他为巫师,他的理论热了冷、冷了热,他的文字很多人都说复杂难懂。那么,到了移动互联网的今天,我们应该怎样读麦呢?麦氏从电子媒介中看到了电子信息的光电速度,由这样的实时信息看到了日后互联网的许多特征,比如由果及因、听觉模式的复兴、人人卷入人人、人的天使化等等等等。从互联网开始倒带播放信息史,一是看印刷史、看书写史、看字母表的历史,这样就不难理解"媒介即信息",就不难反省互联网的种种现象;再就是看麦氏的预言,哪些兑现了哪些没有兑现,思考为什么没有兑现。

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