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Winning the Big Ones

How Teams Capture Large Contracts

Michael O'Guin

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Paperback / softback
24 November 2012
$35.00
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The authors, using the techniques in Winning the Big Ones, have helped their clients win over $286 Billion in contract awards with an 86%% win rate. This book describes how capture teams pursue and win large contracts. Learn how top performing capture teams pursue and win large contracts: •Structure your business acquisition process like the top performers•Select the best few opportunities•Develop a win strategy that differentiates your solution on those attributes most important to the customer•Establish the Price-to-Win to bid the highest price possible and win•Collect intelligence and conduct competitive analysis•Influence the customer to shape the acquisition to improve your position•Pre-sell your solution•Organize and staff the capture team•Craft persuasive win themes and proofs of benefits•Close the sale with effective negotiation strategies. All of these techniques are illustrated with a hundreds of real world examples.

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$35.00
In Stock: Ships in 3-5 Days
In Stock: Ships in 7-9 Days
Hurry up! Current stock:

Winning the Big Ones

$35.00

Description

The authors, using the techniques in Winning the Big Ones, have helped their clients win over $286 Billion in contract awards with an 86%% win rate. This book describes how capture teams pursue and win large contracts. Learn how top performing capture teams pursue and win large contracts: •Structure your business acquisition process like the top performers•Select the best few opportunities•Develop a win strategy that differentiates your solution on those attributes most important to the customer•Establish the Price-to-Win to bid the highest price possible and win•Collect intelligence and conduct competitive analysis•Influence the customer to shape the acquisition to improve your position•Pre-sell your solution•Organize and staff the capture team•Craft persuasive win themes and proofs of benefits•Close the sale with effective negotiation strategies. All of these techniques are illustrated with a hundreds of real world examples.

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