Where's the Rhetoric?
Imagining a Unified Field
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Where's the Rhetoric?
Description
Building on this foundation, Graham then argues for a more unified approach to contemporary rhetorical inquiry-one that eschews disciplinary demarcations between rhetoric's various subareas. Specifically, Graham uses his unified field theory to explore 1) the rise of the "tweetorial" as a parascientific genre, 2) inventional practices in new media design, 3) statistical approaches to understanding biomedical discourse, and 4) American electioneering rhetorics. The book overall demonstrates how seemingly disparate intellectual approaches within rhetoric can be made to speak productively to one another in the pursuit of shared scholarly goals around questions of genre, media, and political discourse-thereby providing a foundation for imagining a more unified field.
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