Whether you're a CEO of a Fortune 500 company, or a new hire, fresh out of your MBA, Web True.O is a book that will change how you look at the Internet and help you realize that it can reveal the secrets behind why people do the crazy things they do. As the cofounders of one of the world's fastest growing research firms and pioneers in the field of Digital Ethnography, Ujwal Arkalgud and Jason Partridge use their groundbreaking methodology to scour the web and examine major shifts that have occurred in consumer culture. In these pages you'll discover: Why polls keep getting politics all wrong Why online shopping isn't what's killing mid-tier retail Why patients doubt doctors more than ever before Through this book, you will discover that the Internet holds answers that traditional research can no longer uncover. Most importantly, this book will change the way you look at your customers and their unmet needs.
Whether you're a CEO of a Fortune 500 company, or a new hire, fresh out of your MBA, Web True.O is a book that will change how you look at the Internet and help you realize that it can reveal the secrets behind why people do the crazy things they do. As the cofounders of one of the world's fastest growing research firms and pioneers in the field of Digital Ethnography, Ujwal Arkalgud and Jason Partridge use their groundbreaking methodology to scour the web and examine major shifts that have occurred in consumer culture. In these pages you'll discover: Why polls keep getting politics all wrong Why online shopping isn't what's killing mid-tier retail Why patients doubt doctors more than ever before Through this book, you will discover that the Internet holds answers that traditional research can no longer uncover. Most importantly, this book will change the way you look at your customers and their unmet needs.
Lies can hurt. Lies can kill. The most dangerous often the ones we tell ourselves. Four tales of addiction about fictional and not-so-fictional people and places.THE TRAIN FROM TUCUMCARIMax had been...
A year after experiencing what he never thought possible-his father's suicide-author Dylan Dodson had learned many lessons about pain, suffering, and grief. After hearing story after story of others...
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and...
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