Was ist dran an der psychologischen Preisschwelle?
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Was ist dran an der psychologischen Preisschwelle?

Warum fühlen sich 99,99€ „wesentlich" günstiger an als 100€?

Heiko Henn

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09 April 2010
$74.00
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Studienarbeit aus dem Jahr 2010 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Hochschule Heilbronn; Künzelsau, Sprache: Deutsch, Abstract: Diese Arbeit untersucht die Existenz und Funktion psychologischer Preisschwellen. AlsUntersuchungsgrundlage dienen verschiedene empirische Studien, unter anderem diebis jetzt umfangreichste von Diller und Brielmaier. Es wird die Frage beantwortet, obgebrochene Preise günstiger erscheinen als Glattpreise.This work is searching for an answer about the existence and the function ofpsychological threshold prices. The fundaments are different studies including thelargest study from Diller and Brielmaier. The result is the answer about the question:Are odd prices the attractive prices?
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$74.00
In Stock: Ships in 3-5 Days
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Was ist dran an der psychologischen Preisschwelle?

$74.00

Description

Studienarbeit aus dem Jahr 2010 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Hochschule Heilbronn; Künzelsau, Sprache: Deutsch, Abstract: Diese Arbeit untersucht die Existenz und Funktion psychologischer Preisschwellen. AlsUntersuchungsgrundlage dienen verschiedene empirische Studien, unter anderem diebis jetzt umfangreichste von Diller und Brielmaier. Es wird die Frage beantwortet, obgebrochene Preise günstiger erscheinen als Glattpreise.This work is searching for an answer about the existence and the function ofpsychological threshold prices. The fundaments are different studies including thelargest study from Diller and Brielmaier. The result is the answer about the question:Are odd prices the attractive prices?

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