Tony Cooke is no ordinary director of a world-renowned sports brand-just ask anyone who has worked with him across the UK or France or Holland or Spain or Sweden or Germany!
A great innovator, he has inspired and motivated countless people while roguishly testing the patience of some of his more conventional masters at HQ in Germany. Tony's distinctive leadership style, based on winning hearts and minds and ensuring every employee has a clear sense of purpose, has won him many admirers and led to several requests (sometimes with noticeable trepidation...) from HQ to lead projects across Europe and globally around people management and organisational development.
In Waggish Chronicles, Tony reflects on two decades spent as both a Human Resources Director and later as Vice President of Human Resources for one of the world's largest and most successful organisations. His roles have ranged from psychologist, storyteller, parish priest, and confidant, to motivator, consigliere, and raconteur-not to mention having to contend with accusations of being involved in the mafia...
Told with pride and no shortage of irreverent humour, Tony's story explores the trials and tribulations of trying to balance a desire to be fresh and innovative with the more controlling and supervisory style of a corporate HQ.
Waggish Chronicles defies easy categorisation. It's hilarious and insightful and filled with thought-provoking observations. Aspiring people managers and leaders will find it a valuable resource for practical ideas and inspiration, but it's also very much a memoir written with humility and self-deprecating light-heartedness in equal measure.
