The choice of a store location has a profound effect on the entire business of a retail operation. Since GIS can be used to assemble large volumes of data from various sources with different map scales and in different coordinate systems, it is considered an important tool in location analysis. GIS offers a large number of techniques that have been successfully used by the retail businesses in location planning and strategic retail decision-making and applications. The objective of this retail location analysis is to develop and apply a methodology for analyzing the relationship between fast food store performance and the various socio-economic and demographic factors like the ethnic composition of population and median household income of Portage and Summit Counties in Ohio. This study conducts a retail location analysis of the relationship between the store performance of McDonald's and Burger King. Analytical procedures in GIS and statistical techniques have been applied using commercially available software to determine the impact of various demographic and socio-economic factors on store performance.
The choice of a store location has a profound effect on the entire business of a retail operation. Since GIS can be used to assemble large volumes of data from various sources with different map scales and in different coordinate systems, it is considered an important tool in location analysis. GIS offers a large number of techniques that have been successfully used by the retail businesses in location planning and strategic retail decision-making and applications. The objective of this retail location analysis is to develop and apply a methodology for analyzing the relationship between fast food store performance and the various socio-economic and demographic factors like the ethnic composition of population and median household income of Portage and Summit Counties in Ohio. This study conducts a retail location analysis of the relationship between the store performance of McDonald's and Burger King. Analytical procedures in GIS and statistical techniques have been applied using commercially available software to determine the impact of various demographic and socio-economic factors on store performance.
Moving away from the highly constrained, purely humanistic and empirical studies of hillfort location and morphology of the past, this book presents a multi-regional GIS-based analysis of the form...
New integrated approach to site selection makes it easier to find optimal sites Responding to the increasingly complex nature of modern commerce and trade, this book integrates location science and...
This book offers a detailed look at the factors that go into determining the optimal location for a retail outlet. Drawing on both theoretical models and real-world examples, the authors provide...
This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the...
One of the most important ways an industrial firm, retail outlet, or government agency can enhance its chances of success is to identify good locations for its service facilities. This book...
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