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Understanding Media Users
Hardback
05-September-2008
$240.07
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Understanding Media Users
$240.07
Description
Understanding Media Users: From Theory to Practice focuses on the blurred concept of the ?active audience? at the core of media studies.
- examines the relationship between media and audiences by one of the world?s leading media scholars
- provides a history of media effects? and an overview of the current analytical approaches that constitute media reception theory
- charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies
- concludes with additional insights into the future of media reception in a global age