The image of 20 mules hauling a train of wagons was once as popular as the golden arches are today. Everyone knew what it meant. It was the trademark of Pacific Coast Borax's most famous product, a laundry additive called Twenty Mule Team Borax. The company's advertising was dependent on one important fact: the connection between the Twenty Mule Team and America's most notorious desert, Death Valley. From 1883 to 1888, teams of mules and wagons hauled borax out of the famed valley on the California-Nevada border. During those years, the teams were not famous; they were just a common means of transportation. After all, it was not the first time 20 mules hauled borax and it was not the longest or the most treacherous path. So what happened? How did this common form of transportation (the big-rig truck of its day) become transformed into an American icon? That is the story of this book.
The image of 20 mules hauling a train of wagons was once as popular as the golden arches are today. Everyone knew what it meant. It was the trademark of Pacific Coast Borax's most famous product, a laundry additive called Twenty Mule Team Borax. The company's advertising was dependent on one important fact: the connection between the Twenty Mule Team and America's most notorious desert, Death Valley. From 1883 to 1888, teams of mules and wagons hauled borax out of the famed valley on the California-Nevada border. During those years, the teams were not famous; they were just a common means of transportation. After all, it was not the first time 20 mules hauled borax and it was not the longest or the most treacherous path. So what happened? How did this common form of transportation (the big-rig truck of its day) become transformed into an American icon? That is the story of this book.
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.This work is in the "public domain in the United States of...
This oral history transcript documents the life of Carl L. Randolph, who worked at the U.S. Borax & Chemical Corporation from 1941 to 1969. It provides a valuable first-person account of working...
Rescued from pirates by Neanderthals, Arken Freeth has adapted to their life in the wilderness because he is part Neanderthal himself. Arken becomes a bull of the tribe after killing a toth with his...
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