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TS-06 पर्यटन विपणन

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01 October 2022
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TS-06 पर्यटन विपणन

Block 1 - Understanding Tourism Market

Unit 1 - Introduction to Tourism Marketing-Approaches, Relevance and Role

Unit 2 - Market Segmentation

Unit 3 - Tourism Markets: International and Domestic

Block 2 - Market Analysis

Unit 1 - Marketing Research

Unit 2 - Competitive Analysis and Strategies

Unit 3 - Forecasting for Tourism and its Products

Unit 4 - Role of Technology in Tourism Marketing

Block 3 - Developmental Role of Marketing

Unit 1 - Role of Public Organisations

Unit 2 - Role of Local Bodies

Unit 3 - Role of NGOs

Unit 4 - Socially Responsible Marketing

Unit 5 - Social Marketing

Block 4 - Marketing Mix

Unit 1 - Product Designing

Unit 2 - Pricing Strategies

Unit 3 - Promotion Strategies

Unit 4 - Distribution Strategies

Unit 5 - The Fifth P: People, Process and physical Evidence

Block 5 - Marketing Mix: Specific Situations

Unit 1 - Familiarization Tours

Unit 2 - Seasonal Marketing

Unit 3 - Tourism Fairs and Travel Markets

Block 6 - Destination Marketing

Unit 1 - Regions, Cities, Leisure Spots

Unit 2 - Events, Activities, Individuals

Unit 3 - Shopping, Education and Culture

Unit 4 - Marketing Local Foods

Block 7 - Accommodation Marketing

Unit 1 - Star Category Hotels

Unit 2 - Alternate Accommodation

Unit 3 - Supplementary Accommodation

Unit 4 - Linkages in the Trade

Block 8 - Transport and Travel Services Marketing

Unit 1 - Airlines Marketing

Unit 2 - Tourist Transport Marketing

Unit 3 - Travel Agency Marketing

Unit 4 - Tour Operators Marketing

Question Papers

TS-06 English (Total-35, Solved-14, Unsolved-21)

June (2002-2019)

December (2001-2003, 2005, 2007-2019)

You Can Find This Title In

    Product Details
    ISBN-13
    9789381970270
    Author
    Panel Gullybaba.com
    Publisher
    Repro India Limited
    Published
    01 October 2022
    Format
    Paperback / softback

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    $53.81
    Ships in 3-5 business days

    Delivery estimate

    Hurry up! Current stock:

    TS-06 पर्यटन विपणन

    $53.81

    Description

    TS-06 पर्यटन विपणन

    Block 1 - Understanding Tourism Market

    Unit 1 - Introduction to Tourism Marketing-Approaches, Relevance and Role

    Unit 2 - Market Segmentation

    Unit 3 - Tourism Markets: International and Domestic

    Block 2 - Market Analysis

    Unit 1 - Marketing Research

    Unit 2 - Competitive Analysis and Strategies

    Unit 3 - Forecasting for Tourism and its Products

    Unit 4 - Role of Technology in Tourism Marketing

    Block 3 - Developmental Role of Marketing

    Unit 1 - Role of Public Organisations

    Unit 2 - Role of Local Bodies

    Unit 3 - Role of NGOs

    Unit 4 - Socially Responsible Marketing

    Unit 5 - Social Marketing

    Block 4 - Marketing Mix

    Unit 1 - Product Designing

    Unit 2 - Pricing Strategies

    Unit 3 - Promotion Strategies

    Unit 4 - Distribution Strategies

    Unit 5 - The Fifth P: People, Process and physical Evidence

    Block 5 - Marketing Mix: Specific Situations

    Unit 1 - Familiarization Tours

    Unit 2 - Seasonal Marketing

    Unit 3 - Tourism Fairs and Travel Markets

    Block 6 - Destination Marketing

    Unit 1 - Regions, Cities, Leisure Spots

    Unit 2 - Events, Activities, Individuals

    Unit 3 - Shopping, Education and Culture

    Unit 4 - Marketing Local Foods

    Block 7 - Accommodation Marketing

    Unit 1 - Star Category Hotels

    Unit 2 - Alternate Accommodation

    Unit 3 - Supplementary Accommodation

    Unit 4 - Linkages in the Trade

    Block 8 - Transport and Travel Services Marketing

    Unit 1 - Airlines Marketing

    Unit 2 - Tourist Transport Marketing

    Unit 3 - Travel Agency Marketing

    Unit 4 - Tour Operators Marketing

    Question Papers

    TS-06 English (Total-35, Solved-14, Unsolved-21)

    June (2002-2019)

    December (2001-2003, 2005, 2007-2019)

    You Can Find This Title In

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