The revelation that eating can pose risks makes consumers rethink the ways they choose and eat foods. Today market choice becomes more shaped by references to safety. This book is focused on concepts of safe and risky food consumption and consumer trust as a strategy aimed at avoiding food risks. First, it addresses approaches to trust and risk within social sciences, as well as maps the field of sociological understanding of consumer trust. Further, it presents general institutional conditions for consumer trust in Russia. It is followed by a summary description of the food market and tendencies in food consumption. Finally, discourses connected to food risks, safety and consumer trust are explored on the basis of semi- structured interviews with consumers and food experts, i.e. representatives of the food market, state control and consumer organizations. This book is to be useful to researchers in Sociology and Marketing fields, or anyone else who is interested in food safety issues.
The revelation that eating can pose risks makes consumers rethink the ways they choose and eat foods. Today market choice becomes more shaped by references to safety. This book is focused on concepts of safe and risky food consumption and consumer trust as a strategy aimed at avoiding food risks. First, it addresses approaches to trust and risk within social sciences, as well as maps the field of sociological understanding of consumer trust. Further, it presents general institutional conditions for consumer trust in Russia. It is followed by a summary description of the food market and tendencies in food consumption. Finally, discourses connected to food risks, safety and consumer trust are explored on the basis of semi- structured interviews with consumers and food experts, i.e. representatives of the food market, state control and consumer organizations. This book is to be useful to researchers in Sociology and Marketing fields, or anyone else who is interested in food safety issues.
Michael Taylor is cooler than ice under pressure. As CEO of a private security company, his job means protecting those at risk. Clients pay top dollar for his team of special operatives to deal with...
The themes 'trust', 'risk ' and 'uncertainty' seem especially pertinent in the context of the post-9/11 world. This book brings together a range of new research with a focus on the 'risk society'...
Trust is an important factor in risk management, affecting judgements of risk and benefit, technology acceptance and other forms of cooperation. In this book the world's leading risk researchers...
One of the great myths of contemporary American culture is that the United States' food supply is the safest in the world because the government works to guarantee food safety and enforce certain...
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