Transform with Design

Written by a team of experienced innovators and researchers, Transform with Design provides unique case studies illustrating the challenges organisations face when building their innovation muscle.

Design thinking is widely recognised as an alternative approach to innovation, but it can be challenging to implement, often conflicting with organisational structures, cultures, and processes. The practise of design thinking calls for a new mindset that moves past conventional approaches to innovation, and embraces ambiguity, risk-taking, and collaboration.

Transform with Design presents examples of creative organisations across industries and geographies, and recounts the stories of how they adapted design thinking to build their innovation capabilities. Written by leading industry experts and design thinking scholars, the book features ten anecdotal experiences by professionals who detail the implementation of design thinking as it unfolded for them. Contributors share how they navigated the many barriers and obstacles they encountered along the way and share their experience from early beginnings to the present, revealing valuable lessons for anyone who finds themselves in a similar situation.

Providing a rich tapestry of examples, anecdotes, and lessons that place design thinking in perspective, Transform with Design is for innovators interested in learning how design has transformed organisations while also gaining a current perspective on what others are doing in their field.