The study investigates the ways in which the use of anglicisms on thelocalized promotional websites of global companies may be beneficial for the companies. The study suggests that anglicisms may be used in a promotional text as a strategic device, and localization of anglicisms is defined as part of the localization process which requires the adaptation of the stylistic, grammatical, and sociolinguistic aspects of anglicisms to the target language.
The study investigates the ways in which the use of anglicisms on thelocalized promotional websites of global companies may be beneficial for the companies. The study suggests that anglicisms may be used in a promotional text as a strategic device, and localization of anglicisms is defined as part of the localization process which requires the adaptation of the stylistic, grammatical, and sociolinguistic aspects of anglicisms to the target language.
The thirteen mainland colonies of early America were arguably never more British than on the eve of their War of Independence from Britain. Though home to settlers of diverse national and cultural...
This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks,...
The study of anglicisms and of the complex network of related categories has deeply evolved in the first two decades of the twenty-first century and it is quite likely that it will keep evolving in...
Seminar paper from the year 2020 in the subject English Language and Literature Studies - Linguistics, grade: 1,3, University of Bremen, language: English, abstract: This paper is concerned with the...
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