This abstract introduces tourism marketing as the coordinated efforts of national tourist bodies and tourism businesses at international, national, or local levels to stimulate tourism growth by maximizing tourist satisfaction and profitability. It outlines the marketing plan, which includes detailed attraction information, necessitating budget allocation for promotional activities in the tourism sector. Tourism marketing is essentially a subset of online marketing focused on promoting various tourist attractions, tours, destinations, accommodations, and related services. It underscores the importance of tourist satisfaction, including essential amenities like water, electricity, transport, and communication. Tourists or their agents combine these components to create their unique tourist experiences. Effective tourism marketing necessitates strong relationships with local and state government agencies and trade organizations committed to enhancing the tourism industry. It encompasses various marketing concepts, such as relationship marketing, internet marketing, social media marketing, mobile marketing, and product marketing.
This abstract introduces tourism marketing as the coordinated efforts of national tourist bodies and tourism businesses at international, national, or local levels to stimulate tourism growth by maximizing tourist satisfaction and profitability. It outlines the marketing plan, which includes detailed attraction information, necessitating budget allocation for promotional activities in the tourism sector. Tourism marketing is essentially a subset of online marketing focused on promoting various tourist attractions, tours, destinations, accommodations, and related services. It underscores the importance of tourist satisfaction, including essential amenities like water, electricity, transport, and communication. Tourists or their agents combine these components to create their unique tourist experiences. Effective tourism marketing necessitates strong relationships with local and state government agencies and trade organizations committed to enhancing the tourism industry. It encompasses various marketing concepts, such as relationship marketing, internet marketing, social media marketing, mobile marketing, and product marketing.
The need to develop an effective international marketing strategy for Ghana's tourism industry is the focus of this book. A study was carried out uisng African-American tourists visiting Ghana as the...
The monography "Foreign experience in developing a tourism marketing strategy" of Musaeva Rushana reveals the essence and importance of the use of strategic marketing in the development of...
This book, originally published in 1990, explores how destinations invest increasing amounts of time and money into developing and promoting their 'products'.The contributors, from both academic...
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