The behaviour of today's consumer has changed beyond all recognition due to digital technology and media. However the drivers behind this remain rooted in the same analogue needs and motivations that have always been at the heart of all human behaviour.From explaining how a fart in a spacesuit can be great content to showing how the Muppets can help you find the best digital technology and why origami is the answer to achieving digital standout, through his unique style of storytelling James will show you how being a bit more analogue in the way you think can result in better digital strategy, planning and marketing communications.
Think More Analogue, Be More Digital _ Second Edition
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$26.00
Description
The behaviour of today's consumer has changed beyond all recognition due to digital technology and media. However the drivers behind this remain rooted in the same analogue needs and motivations that have always been at the heart of all human behaviour.From explaining how a fart in a spacesuit can be great content to showing how the Muppets can help you find the best digital technology and why origami is the answer to achieving digital standout, through his unique style of storytelling James will show you how being a bit more analogue in the way you think can result in better digital strategy, planning and marketing communications.
Analogue/Digital brings together poems first published in Faber's Poetry Introduction 7, and other anthologies and magazines mainly from the 1990s, with recent poems relating to travels -...
What is happening to our world?George Bryant touched on a number of issues in his book Life Is...In More Thinking About Life he explores some new ones - diminishing empathy, freedom of speech, our...
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