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The Valuation of Intangible Assets

An Exploration of Patent and Trademark Portfolios

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Paperback / softback
08 October 2009
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Intangible assets such as knowledge or brands are increasingly important to companies. Such assets are essentially needed to develop new innovative products and to introduce them to the market. Philipp Sandner is one of the first researchers to approach the valuation of both technology- and market-based intangibles simultaneously by relying on portfolios of intellectual property (IP) derived from patents and trademarks.

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    Book Details
    ISBN-13
    9783834917744
    Author
    Philipp Sandner
    Publisher
    Springer Nature B.V.
    Published
    08 October 2009
    Format
    Paperback / softback

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    $105.39
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    The Valuation of Intangible Assets

    $105.39

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    Intangible assets such as knowledge or brands are increasingly important to companies. Such assets are essentially needed to develop new innovative products and to introduce them to the market. Philipp Sandner is one of the first researchers to approach the valuation of both technology- and market-based intangibles simultaneously by relying on portfolios of intellectual property (IP) derived from patents and trademarks.

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