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The Valuation of Intangible Assets
An Exploration of Patent and Trademark Portfolios
Paperback / softback
08 October 2009
$105.39
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The Valuation of Intangible Assets
$105.39
Description
Intangible assets such as knowledge or brands are increasingly important to companies. Such assets are essentially needed to develop new innovative products and to introduce them to the market. Philipp Sandner is one of the first researchers to approach the valuation of both technology- and market-based intangibles simultaneously by relying on portfolios of intellectual property (IP) derived from patents and trademarks.