Tony Schwartz, author of seminal text The Responsive Chord, is the progenitor of the study of media manipulation. As of 2016, his book is more important now than ever. The creator of the "Daisy Ad," widely credited with the election of LBJ and a pioneering media scholar reveals the secret machinations behind elections through exploitation of the media.
Author Tony Schwartz created the famous "Daisy Ad," widely viewed as helping get LBJ elected that year and regarded as the most important political television ad in US history.
Media pundits from Ira Glass to Bill Moyers to Marshall McLuhan regarded Tony Schwartz's book as essential reading on media theory.
Barack Obama gave copies to all the people working on his presidential campaigns.
Author Tony Schwartz created the famous "Daisy Ad," widely viewed as helping get LBJ elected that year and regarded as the most important political television ad in US history.
Media pundits from Ira Glass to Bill Moyers to Marshall McLuhan regarded Tony Schwartz's book as essential reading on media theory.
Barack Obama gave copies to all the people working on his presidential campaigns.
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and...
Title: The Minor Chord: a story of a prima donna.Publisher: British Library, Historical Print EditionsThe British Library is the national library of the United Kingdom. It is one of the world's...
Minor Chords is an unchanged, high-quality reprint of the original edition of 1869.Hansebooks is editor of the literature on different topic areas such as research and science, travel and...
Discover your next great read at BookLoop, Australiand online bookstore offering a vast selection of titles across various genres and interests. Whether you're curious about what's trending or searching for graphic novels that captivate, thrilling crime and mystery fiction, or exhilarating action and adventure stories, our curated collections have something for every reader. Delve into imaginative fantasy worlds or explore the realms of science fiction that challenge the boundaries of reality. Fans of contemporary narratives will find compelling stories in our contemporary fiction section. Embark on epic journeys with our fantasy and science fiction titles,
Shop Trending Books and New Releases
Explore our new releases for the most recent additions in romance books, fantasy books, graphic novels, crime and mystery books, science fiction books as well as biographies, cookbooks, self help books, tarot cards, fortunetelling and much more. With titles covering current trends, booktok and bookstagram recommendations, and emerging authors, BookLoop remains your go-to local australian bookstore for buying books online across all book genres.
Shop Best Books By Collection
Stay updated with the literary world by browsing our trending books, featuring the latest bestsellers and critically acclaimed works. Explore titles from popular brands like Minecraft, Pokemon, Star Wars, Bluey, Lonely Planet, ABIA award winners, Peppa Pig, and our specialised collection of ADHD books. At BookLoop, we are committed to providing a diverse and enriching reading experience for all.
Sign In
your cart
Your cart is empty
Menu
Search
PRE-SALES
If you have any questions before making a purchase chat with our online operators to get more information.
