Nobody likes a bully. Nobody likes being bullied into buying something. A salesperson who tries to bully you into buying will not get a repeat sale.
Selling does not have to be stressful, confrontational, difficult. But can selling be as effective if it allows free choice for the buyer?
Andy Entwistle believes that the relationship between seller and buyer, if based on an open, ethical, honest and professional approach, will be FAR more effective and will encourage the buyer to come back for more.
How does he know this? Andy has applied this approach successfully during his 25 years in selling and sales management. He has also asked some of the best buyers in the country, and their answers showed clearly that this was the approach they would welcome most from a salesperson. With this approach, the buyer is much more likely to buy.
The Salient approach offers a consistent, logical and challenging approach that is easy to adapt and adopt for your business. There is something in this book for everyone in business, whether micro-business or large multi-national.
Andy Entwistle flies the flag for ethical selling and has spent his whole career proving its effectiveness. He still receives referrals from customers he first worked with over twenty years ago!
This book outlines the sales process that Andy has developed in the field and in sales management. He has proved its success in building businesses and retaining loyal customers. Take a simple, ethical and proven process; add selected techniques and skills and you have an easier sale AND a happy customer who is keen to buy more!
