This multidisciplinary text is a comprehensive introduction to the central themes and background of the modern Games.
The text considers a range of topics including:
the ancient Olympics
the modern revival of the nineteenth century
the development of the Games throughout the twentieth century.
the media and the Olympics
Olympic marketing and sponsorship.
Complemented by a dedicated website offering access to unique archive and other document sources, this book brings its audience the best Olympic educational expertise available.
This multidisciplinary text is a comprehensive introduction to the central themes and background of the modern Games.
The text considers a range of topics including:
the ancient Olympics
the modern revival of the nineteenth century
the development of the Games throughout the twentieth century.
the media and the Olympics
Olympic marketing and sponsorship.
Complemented by a dedicated website offering access to unique archive and other document sources, this book brings its audience the best Olympic educational expertise available.
Olympic Games are unique occasion where the best men and best women from all nations, all ethnic groups, and all shapes gather in one place to compete for top human achievements .This book tells the...
Do the Olympic Games really live up to their glowing reputation? As the biggest global sport mega-event, the Olympic Games command public and media attention, while Olympic mythology and ritual...
I am deeply honoured and very pleased indeed to have been invited to write the Foreword to this book, especially as the great success of and excitement generated by the Beijing Olympics last Summer...
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