The Nexus Between Entrepreneurial Cognition and Business Opportunity Identification

Master's Thesis from the year 2022 in the subject Business economics - General, grade: 4.44, , course: Entrepreneurship Education, language: English, abstract: The purpose of this study was to examine how entrepreneurial cognition development elates to post-graduate students' business opportunity identification in Rivers State Universities. Specifically, the study sought to: Examine how self-efficacy relates with post-graduate students' business opportunity identification in Rivers State Universities, how heuristic-based logic relates with post-graduate students' business opportunity identification in Rivers State University, how individual perceptual process relates with post-graduate students' business opportunity identification in Rivers State Universities, how entrepreneurial expertise relates with post-graduate students' business opportunity identification in Rivers State Universities und how effectuation relates with post-graduate students' business opportunity identification in Rivers State Universities. The following research questions were posed to guide the study: How does self-efficacy relate with post-graduate students' business opportunity identification in Rivers State Universities and how does heuristic-based logic relate with post-graduate students' business opportunity identification in Rivers State Universities? How does individual perceptual process relate with post-graduate students' business opportunity identification in Rivers State Universities, how does entrepreneurial expertise relate with post-graduate students' business opportunity identification in Rivers State Universities and how does effectuation relate with post-graduate students' business opportunity identification in Rivers State Universities?