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The New Publicity Kit
$70.00
Description
A public relations specialist with over 40 years of experience provides up-to-the-minute information on existing and emerging forms of media. Contains excellent guidance on how to effectively handle and use electronic newspapers and cable TV. Actual releases from professional publicists enable readers to utilize these samples in order to prepare top-quality press releases. Features advice on how to get along with the news media, prepare press kits and hold a press conference, photo transmissions, statistics on media readers, viewers and listeners plus reasons why releases are rejected and how to avoid them.
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The New Public Diplomacy
After September 2001, which triggered a global debate on public diplomacy, "PD" has become an issue in most countries, ranging from Canada to New Zealand and from Argentina to Mongolia. Many...
$227.00
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The New Public Service
The New Public Service: Serving, not Steering provides a framework for the many voices calling for the reaffirmation of democratic values, citizenship, and service in the public interest. It is...
$149.00
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