Why commercial-style branding doesn't work for nonprofits?and what does
Taking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Written by a longtime industry insider, this book argues that branding strategies borrowed from for-profit companies hasn't just failed, but has actually discouraged giving. But why does branding?a well-developed discipline with a history of commercial success?fail when applied to nonprofits? The Money-Raising Nonprofit Brand + Website argues that commercial-style branding is the wrong tool applied in the wrong way to the wrong industry.
Offers a real-world fundraising strategies that work in the nonprofit world
Disabuses readers of the dangerous notion that commercial-style marketing works in the fundamentally different nonprofit world
Written by an industry insider with 25 years of experience raising funds for many of the most successful nonprofits in the world
Nonprofit fundraising is a fundamentally different world?financially, emotionally, and practically?than commercial marketing. Here, the author explains why commercial marketing strategies don't work and provides practical, experience-based alternatives that do.
Why commercial-style branding doesn't work for nonprofits?and what does
Taking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Written by a longtime industry insider, this book argues that branding strategies borrowed from for-profit companies hasn't just failed, but has actually discouraged giving. But why does branding?a well-developed discipline with a history of commercial success?fail when applied to nonprofits? The Money-Raising Nonprofit Brand + Website argues that commercial-style branding is the wrong tool applied in the wrong way to the wrong industry.
Offers a real-world fundraising strategies that work in the nonprofit world
Disabuses readers of the dangerous notion that commercial-style marketing works in the fundamentally different nonprofit world
Written by an industry insider with 25 years of experience raising funds for many of the most successful nonprofits in the world
Nonprofit fundraising is a fundamentally different world?financially, emotionally, and practically?than commercial marketing. Here, the author explains why commercial marketing strategies don't work and provides practical, experience-based alternatives that do.
How do you raise money for a small business? What is your business worth? Who are your best investors? What should you watch out for? This is one of a series of eight short, easy to read books from...
Breakthrough NONPROFIT BRANDING At a time of intense competition, low barrier to entry, and lightning-quick brand recognition, leading nonprofits are building more value-rich branding programs. They...
You serve on a nonprofit board to make a big impact. You know that a nonprofit must be financially well to do the most good. If you're not a numbers person, or it's been a while since you've worked...
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