Who owns the marketplace? Is it business-or the customer? According to Doc Searls customers are on the verge of becoming truly free and independent actors in the marketplace with the power of telling vendors what they want, how they want it, and where and when they should be able to get it. This imperative shift in customer power will alter the balance of the market and usher in what Searls calls the "intention economy." In the book, Searls lays out a map for an economy driven by consumer intent, where vendors can-and must-respond to the actual intentions of customers, instead of simply vying for customer attention in hopes of selling them what they might want.
Who owns the marketplace? Is it business-or the customer? According to Doc Searls customers are on the verge of becoming truly free and independent actors in the marketplace with the power of telling vendors what they want, how they want it, and where and when they should be able to get it. This imperative shift in customer power will alter the balance of the market and usher in what Searls calls the "intention economy." In the book, Searls lays out a map for an economy driven by consumer intent, where vendors can-and must-respond to the actual intentions of customers, instead of simply vying for customer attention in hopes of selling them what they might want.
A nurturing guide to whole-body health that completely integrates traditional Eastern and modern Western healing practices. By combining a 5,000-year history rooted in time-tested, ancient...
Intention is generally viewed as a pit-bull kind of determination propelling one to succeed at all costs by never giving up on an inner picture. In this view, an attitude that combines hard work with...
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