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The Handbook of Communication and Corporate Reputation
Craig E. Carroll
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The Handbook of Communication and Corporate Reputation
Hardback
31-May-2013
$179.00
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Ships in 3-5 Days
The Handbook of Communication and Corporate Reputation
$179.00
Description
With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell?s series of handbooks on communication and media reflects the growing visibility of large businesses? ethical profiles, and tracks the benefits that positive public attitudes can bring.
- Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars
- Brings together state-of-the-art communication studies insights on corporate reputation
- Identifies and addresses the lacunae in the research literature
- Applies new theoretical frameworks to corporate reputation
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