This book will discuss the fashion industry's corporate communication of sustainable apparel to engage people between the ages of 25-35. The author studied U.S. Millennial's attitudes and opinions, and concluded that members of this demographic are willing to change their behaviors if they know they will solve an issue or support a social cause. The findings of this publication, serve as a communications guide to fashion companies, by providing the insights needed to effectively communicate with their target audience. The study could also make other fashion companies realize the importance sustainable apparel has to Millennials. Hence, sustainable fashion companies need to communicate the negative environmental and social impact caused by the fashion industry, along with sustainable fashion concepts, and practices in order to engage the target audience. Fashion companies should take into consideration the importance of transparency when communicating with this audience.
The Fashion Industry's Corporate Communication of Sustainable Apparel
RRP:
$64.08
$52.00
Description
This book will discuss the fashion industry's corporate communication of sustainable apparel to engage people between the ages of 25-35. The author studied U.S. Millennial's attitudes and opinions, and concluded that members of this demographic are willing to change their behaviors if they know they will solve an issue or support a social cause. The findings of this publication, serve as a communications guide to fashion companies, by providing the insights needed to effectively communicate with their target audience. The study could also make other fashion companies realize the importance sustainable apparel has to Millennials. Hence, sustainable fashion companies need to communicate the negative environmental and social impact caused by the fashion industry, along with sustainable fashion concepts, and practices in order to engage the target audience. Fashion companies should take into consideration the importance of transparency when communicating with this audience.
There is widespread rhetorical agreement that the fashion industry must get itself onto a more ethical and sustainable footing. What does this mean in practice, and how can this be achieved in...
Lots of study have been done on the Apparel but very rare literature is found on the Online Consumer Buying Behaviour, so I have undergone this study. This book is all about Consumer Buying Behaviour...
This book covers all sustainable fibres applicable in the fashion sector and discusses their importance in the context of sustainability. It is the first of its kind to address all the minute details...
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