The Face of Fashion
The Face of Fashion
The Face of Fashion
The Face of Fashion
The Face of Fashion
The Face of Fashion
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The Face of Fashion

Cultural Studies in Fashion

Jennifer Craik
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Paperback / softback
02 December 1993
$150.48
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Description  
First Published in 2004. "The Face of Fashion" is a study of fashion and the body which aims to establish the relations between codes and systems of clothing and the conduct of everyday life. Jennifer Craik questions the trickle-down theory that fashion is dictated by elite designers and opinion leaders with evidence of a trickle-up effect from sub-cultures, mass consumer behaviour and everyday bricolage of fashion items. The text addresses the neglected area of men's fashion, as well as women's fashion, within a broad examination of the role of fashion in gender identity. The argument is developed through a number of key agencies and processes: consumerism and everyday fashion; the iconization of the body through fashion models and photography; the use of cosmetics to "make-up" the body; the nexus between fashion and gender; the changing fashions in underwear and swimwear as maps of the revealed body. These topics are approached from an interdisciplinary perspective that treats fashion systems as ethnographic traces of the cultural projection of the body.
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$150.48
In Stock: Ships in 7-9 Days
Hurry up! Current stock:
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Flat Rate Shipping  
Easy Returns  

The Face of Fashion

$150.48

Description

First Published in 2004. "The Face of Fashion" is a study of fashion and the body which aims to establish the relations between codes and systems of clothing and the conduct of everyday life. Jennifer Craik questions the trickle-down theory that fashion is dictated by elite designers and opinion leaders with evidence of a trickle-up effect from sub-cultures, mass consumer behaviour and everyday bricolage of fashion items. The text addresses the neglected area of men's fashion, as well as women's fashion, within a broad examination of the role of fashion in gender identity. The argument is developed through a number of key agencies and processes: consumerism and everyday fashion; the iconization of the body through fashion models and photography; the use of cosmetics to "make-up" the body; the nexus between fashion and gender; the changing fashions in underwear and swimwear as maps of the revealed body. These topics are approached from an interdisciplinary perspective that treats fashion systems as ethnographic traces of the cultural projection of the body.

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