The Export Salesman (1916)

The Export Salesman is a book written by Paul Revere Mahony and originally published in 1916. The book is a comprehensive guide for salesmen who are involved in the export business. It covers a wide range of topics related to international trade, including the basics of export sales, market research, product development, pricing strategies, shipping and logistics, and cultural differences.The book is divided into several chapters, each of which focuses on a specific aspect of the export sales process. The first chapter provides an overview of the export business and the role of the export salesman. The following chapters delve deeper into topics such as market research, product development, pricing strategies, and negotiation techniques.One of the key strengths of the book is its emphasis on cultural differences and how they can impact the export sales process. Mahony provides practical advice on how to navigate these differences and build strong relationships with customers from different cultures.Throughout the book, Mahony draws on his extensive experience in the export business to provide real-world examples and case studies. The book is written in a clear and accessible style, making it an invaluable resource for anyone involved in the export business, from salesmen to business owners.Overall, The Export Salesman is a timeless classic that has remained relevant for over a century. Its practical advice, real-world examples, and emphasis on cultural differences make it an essential guide for anyone involved in the export business.Being The Sixth Unit Of A Course In Foreign Trade.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.