The Economic Impact of Sporting Event

The purpose of this study was to determine the economic impact a local economy received when hosting a sporting event. Using input-output analysis, spectator expenses were assessed. Spectator groups spent approximately $0.9 million within host city during the event, an additional $181,609 on the event site. Total direct economic impact accrued to the host city's economy by the event totaled $2,443,415. Multipliers were applied to calculate the total indirect economic impact that amounted to $7,571,836.21. Therefore, the total economic impact incurred by the host city's economy as a result of the Event was $10,015,251.31. This economic activity created the full time equivalent of approximately 616 jobs for host city's residents in addition to the number of full time event organization employees (73). For the psychic impact, fifty percent of non- residents answered their perceived image was enhanced by the event. However, only 36 percent of residents responded that their perceived image was enhanced by the event. Furthermore, perceived value of perception and image for host city was positively correlated with age and household income.