Trending Bestseller

The DIY Newsroom

No reviews yet Write a Review
Hardback
20 September 2018
RRP: $46.20
$44.58

Is your message getting lost in the cacophony of communications today? Would you like to be better recognised for the good work you do, and to do that within existing resources? Do you want to modernise your operations but do not know how?
The DIY Newsroom is the ultimate playbook for setting up a world-class communications unit  and competing in today’s attention economy. For the ambitious business leader, this book is a manifesto that explains how to get a better return on communications and to control your message. For those at the coalface of marketing, this is a handbook for how to hit the target.

Communications expert and former newsroom executive Stuart Howie draws on more than 30 years in traditional and new media. He explains how the timeless principles and practices of the best newsrooms constitute the perfect model for communication teams:

• Discover Stuart’s 5-step SMART Way™.

• Master your media without blowing your budget.

• Learn how to craft, deliver and sustain superb communications.

• Let social media work for you, not consume you.

• Stand out from the pack in your industry.

The DIY Newsroom is a seminal and fresh work on communicating today, a must-read for anyone seeking to cut through the jungle of information that confronts consumers every minute of the day.

You Can Find This Title In

    Product Details
    ISBN-13
    9781925648829
    Author
    Stuart Howie
    Publisher
    PUBLISH CENTRAL
    Published
    20 September 2018
    Format
    Hardback

    This product hasn't received any reviews yet. Be the first to review this product!

    RRP: $46.20
    $44.58

    The DIY Newsroom

    RRP: $46.20
    $44.58

    Description

    Is your message getting lost in the cacophony of communications today? Would you like to be better recognised for the good work you do, and to do that within existing resources? Do you want to modernise your operations but do not know how?
    The DIY Newsroom is the ultimate playbook for setting up a world-class communications unit  and competing in today’s attention economy. For the ambitious business leader, this book is a manifesto that explains how to get a better return on communications and to control your message. For those at the coalface of marketing, this is a handbook for how to hit the target.

    Communications expert and former newsroom executive Stuart Howie draws on more than 30 years in traditional and new media. He explains how the timeless principles and practices of the best newsrooms constitute the perfect model for communication teams:

    • Discover Stuart’s 5-step SMART Way™.

    • Master your media without blowing your budget.

    • Learn how to craft, deliver and sustain superb communications.

    • Let social media work for you, not consume you.

    • Stand out from the pack in your industry.

    The DIY Newsroom is a seminal and fresh work on communicating today, a must-read for anyone seeking to cut through the jungle of information that confronts consumers every minute of the day.

    You Can Find This Title In

      This Title Is Categorised As