The Culture Of Personality (1912)

The Culture of Personality is a book written by John Herman Randall and originally published in 1912. The book explores the cultural shift in America from a focus on character to a focus on personality. Randall argues that the rise of industrialization and urbanization led to a change in the way people viewed themselves and others. Instead of valuing traits such as honesty and integrity, people began to value qualities such as charm, charisma, and the ability to sell oneself. Randall also discusses the influence of mass media, specifically the rise of advertising, on this cultural shift. He argues that advertising and other forms of mass media played a significant role in promoting the culture of personality by creating a desire for material possessions and emphasizing the importance of appearance and social status.The book is divided into several chapters, each focusing on a different aspect of the culture of personality. Randall uses examples from literature, history, and contemporary society to illustrate his points and provide a comprehensive analysis of the cultural shift. Overall, The Culture of Personality is a thought-provoking and insightful book that explores the impact of cultural values on society. It offers a unique perspective on the development of American culture and the values that shape our perceptions of ourselves and others.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.