The Coalition Of Competitors
Trending Bestseller

The Coalition Of Competitors

The Story Of Nasscom And The IT Industry

Kiran Karnik

No reviews yet Write a Review
Hardback
03 May 2012
$22.00
In Stock: Ships in 3-5 Days
In Stock: Ships in 7-9 Days
Hurry up! Current stock:
icon Share icon Share
Description  
A MANTRA FOR OUR TIMES -  'COMPETE BUT COOPERATE' A small event in 1987 - a meeting of entrepreneurs with big ideas in Delhi - went on to change the face of the Indian software industry. For, at the meeting, attended, among others, by N.R. Narayana Murthy and Nandan Nilekani, it was decided that an independent association was needed to represent the interests of the IT software and services industry, and thus Nasscom (Nat ional Association of Software and Services Companies) was born. As India's economic reforms began in 1991, the existence of Nasscom - and its ability to present the industry's unified view - aided the take-off of the IT sector. From evangelizing to brand building, from crisis management to foreign diplomacy, from being an adversarial proponent of a viewpoint to being a partner of the government, from a supporting to a stellar role - Nasscom has, over the years, played many parts. The result: it has been instrumental in the spectacular growth of India's IT software exports from around USD 400 million in 1991 to over USD 60 billion today. In this wonderfully lucid book, Kiran Karnik, who headed Nasscom from 2001 to 2008, explores the competition and cooperation in the IT sector, and the role that Nasscom played in this. At the end of the day, he concludes, it was the 'compete but cooperate' mantra that was the secret of the IT industry's - and Nasscom's - success. Many countries, as well as other industrial sectors in India, have expressed an interest in adopting the Nasscom model and, here, Karnik examines whether it can be replicated. In a time of global competition, this is a must-read for anyone in the fields of IT, business and industry.     'I recall taking a senior and important foreign visitor, a very big customer of the IT-BPO industry, on a visit to a BPO company ... Spotting some large pieces of 'industrial' equipment ... he asked: 'And what is this?' 'A diesel generator,' said our host ... 'What for?' 'Well, it serves as a standby for the electric supply from the utility.' 'How much backup does it provide?' 'Hundred per cent backup, sir.' 'Wow, 100 per cent! You guys sure plan for all contingencies,' said the visitor, visibly impressed. A few minutes later, on seeing more equipment and now recognizing it as another similar generator, the visitor enquired, 'So what is this generator for?' 'This, sir, is a backup to the backup,' said our host proudly, expecting a pat on the back for even deeper contingency planning. Our visitor, though, was aghast: the expression on his face had changed from 'wow' to 'oh-my-God'.
Customer reviews  

This product hasn't received any reviews yet. Be the first to review this product!

Write a Reviews
Flat Rate Shipping  
Easy Returns  
$22.00
In Stock: Ships in 3-5 Days
In Stock: Ships in 7-9 Days
Hurry up! Current stock:
icon Share icon Share
Flat Rate Shipping  
Easy Returns  

The Coalition Of Competitors

$22.00

Description

A MANTRA FOR OUR TIMES -  'COMPETE BUT COOPERATE' A small event in 1987 - a meeting of entrepreneurs with big ideas in Delhi - went on to change the face of the Indian software industry. For, at the meeting, attended, among others, by N.R. Narayana Murthy and Nandan Nilekani, it was decided that an independent association was needed to represent the interests of the IT software and services industry, and thus Nasscom (Nat ional Association of Software and Services Companies) was born. As India's economic reforms began in 1991, the existence of Nasscom - and its ability to present the industry's unified view - aided the take-off of the IT sector. From evangelizing to brand building, from crisis management to foreign diplomacy, from being an adversarial proponent of a viewpoint to being a partner of the government, from a supporting to a stellar role - Nasscom has, over the years, played many parts. The result: it has been instrumental in the spectacular growth of India's IT software exports from around USD 400 million in 1991 to over USD 60 billion today. In this wonderfully lucid book, Kiran Karnik, who headed Nasscom from 2001 to 2008, explores the competition and cooperation in the IT sector, and the role that Nasscom played in this. At the end of the day, he concludes, it was the 'compete but cooperate' mantra that was the secret of the IT industry's - and Nasscom's - success. Many countries, as well as other industrial sectors in India, have expressed an interest in adopting the Nasscom model and, here, Karnik examines whether it can be replicated. In a time of global competition, this is a must-read for anyone in the fields of IT, business and industry.     'I recall taking a senior and important foreign visitor, a very big customer of the IT-BPO industry, on a visit to a BPO company ... Spotting some large pieces of 'industrial' equipment ... he asked: 'And what is this?' 'A diesel generator,' said our host ... 'What for?' 'Well, it serves as a standby for the electric supply from the utility.' 'How much backup does it provide?' 'Hundred per cent backup, sir.' 'Wow, 100 per cent! You guys sure plan for all contingencies,' said the visitor, visibly impressed. A few minutes later, on seeing more equipment and now recognizing it as another similar generator, the visitor enquired, 'So what is this generator for?' 'This, sir, is a backup to the backup,' said our host proudly, expecting a pat on the back for even deeper contingency planning. Our visitor, though, was aghast: the expression on his face had changed from 'wow' to 'oh-my-God'.

Customers Also Viewed

Discover Books for Every Interest at BookLoop

Discover your next great read at BookLoop, Australia's trusted online bookstore offering a vast selection of titles across various genres and interests. Whether you're curious about what's trending or searching for graphic novels that captivate, thrilling crime and mystery fiction, or exhilarating action and adventure stories, our curated collections have something for every reader. Delve into imaginative fantasy worlds or explore the realms of science fiction that challenge the boundaries of reality.

Books on Hobbies, Crafts, Gardening, and More

For those with a green thumb, our comprehensive range of gardening books provides insights and tips for all levels of enthusiasts. If you're aiming to enhance your financial acumen, our selection of finance, business, and management books offers valuable knowledge from industry experts. Craft lovers will appreciate our assortment of handicrafts, decorative arts, and crafts books, perfect for inspiring your next project. Engage your mind with our collection of hobbies, quizzes, and games books, or explore the mystical with our fortune-telling and divination guides.

Transport, Contemporary Fiction, and Picture Books for Kids

Transportation aficionados can immerse themselves in our extensive transportation books, including detailed works on road and motor vehicles. Young readers are not left out, with a delightful array of picture books and early learning concepts designed to educate and entertain. Fans of contemporary narratives will find compelling stories in our contemporary fiction section. Embark on epic journeys with our fantasy and science fiction titles, or gain inspiration from real-life tales in our biographies and true stories collection. Health-conscious readers can explore our health and wholefood cooking books, focusing on specific diets and conditions.

School Books, Teacher Resources, and Academic Textbooks

Textbooks for Primary, Secondary, and Higher Education

BookLoop proudly supports the educational needs of students and schools across Australia. Our textbook collection includes school books and teacher resources for every phase from primary school books, secondary school books, and essential titles for TAFE courses, vocational training, and university study. Each book is selected to align with curriculum outcomes and classroom needs, making it easy for schools and teachers to plan ahead.

Teacher Resources and Classroom Support Materials

From structured lesson planning to engaging student activities, our wide range of school books and teacher resources provides essential tools for educators. You’ll also find dedicated school and preschool teacher materials designed for early years education, classroom support, and intervention. Teachers can access a reliable selection of workbooks, literacy and numeracy programs, assessment tools, and professional development guides all in one place.

Books for Early Learning Centres and Childcare Professionals

Support the earliest stages of education with our curated range of early childhood care and education books. These titles are ideal for early learning centres, preschools, and childcare settings, offering age-appropriate resources that build foundational skills in literacy, numeracy, and emotional development. Families and educators alike trust our resources for quality, clarity, and classroom effectiveness.

Bulk Book Orders for Schools and Educational Institutions

We make bulk school book orders simple and efficient. Schools, libraries, and early learning centres can rely on BookLoop for competitive pricing, fast shipping, and expert support when sourcing large quantities of textbooks and educational materials. Whether you’re restocking for a new term or ordering resources for an entire class, our bulk ordering system ensures convenience and accuracy every step of the way.

Stay Up to Date with Book Trends

Explore our new releases for the most recent additions in romance books, fantasy books, graphic novels, crime and mystery books, science fiction books as well as biographies, cookbooks, self help books, tarot cards, fortunetelling and much more. With titles covering current trends, booktok and bookstagram recommendations, and emerging authors, BookLoop remains your go-to local australian bookstore for buying books online across all book genres.

Explore the Latest and Most Loved Books

Stay updated with the literary world by browsing our trending books, featuring the latest bestsellers and critically acclaimed works. Explore titles from popular brands like Minecraft, Pokemon, Star Wars, Bluey, Lonely Planet, ABIA award winners, Peppa Pig, and our specialised collection of ADHD books. At BookLoop, we are committed to providing a diverse and enriching reading experience for all.