Meme Media and Meme Market Architectures
The Case Against Memes takes an in-depth look at meme culture and debunks many prevailing culture myths surrounding them: Do memes help us empathize with one another? Do they help us educate our children? Do they help us cope with the stressors of daily life? The answer to all of these questions (and more) is a resounding No!
Daniel Espinola delves deep into the evidence, sourcing valid scientific studies and expert insights from a wide variety of fields (engineering, statistics, education, pharmacy, and more) to show the world that we are all better off deleting our Reddit accounts. He shines a light on the flawed methods of many pro-meme opinions, as well as the influence that Silicon Valley and Big Academia have exerted on us through memes. If you yearn for a day when we all stop shouting into a void and have thoughtful public discourse again, then this is the book for you! The Case Against Memes also makes a great gift for sending a not-so-subtle hint.
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