Lots of books tell you that you should be using storytelling in your marketing if you want to connect with your audience. This book shows you how.
In The Business of Stories, bestselling author Susan Payton shares her simple process for crafting compelling stories that will resonate with your ideal clients. Through practical exercises and real-life examples, she shows you how to confidently communicate your why and the value you deliver to the people you love working with (without ever feeling salesy).
This game-changing framework will help you to:
Understand why storytelling is a superpower and how to use it to stand out in your marketplace
Share stories that connect with the people you want to work with, so sales conversations are easy
Be seen as a trusted authority, as you communicate your value and get paid what you're worth
Lots of books tell you that you should be using storytelling in your marketing if you want to connect with your audience. This book shows you how.
In The Business of Stories, bestselling author Susan Payton shares her simple process for crafting compelling stories that will resonate with your ideal clients. Through practical exercises and real-life examples, she shows you how to confidently communicate your why and the value you deliver to the people you love working with (without ever feeling salesy).
This game-changing framework will help you to:
Understand why storytelling is a superpower and how to use it to stand out in your marketplace
Share stories that connect with the people you want to work with, so sales conversations are easy
Be seen as a trusted authority, as you communicate your value and get paid what you're worth
Stories about the business of life. All about business. All fiction. All true.All different. All the same.Cooks, Criminals, Cinemas & Car Repair.Gardens, Guitars, Gambling & Ginger...
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.This work is in the "public domain in the United States of...
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and...
Family Business Success Stories tells the stories of eight of Australia’s oldest and best-known family-owned businesses, all of them more than one hundred years old: A. H. Beard, Brown Brothers,...
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