Essence: Co-founder and first CEO of Burger King, Jim McLamore, recounts the entrepreneurial journey of an international fast food chain and offers a message to today's budding entrepreneur.This book aims to cover the life of Jim McLamore and the rise of Burger King from the mid-50s through his death in 1996 through the ups and downs of entrepreneurship and the growth of a company, both good and bad. Additionally, it dives into what to do after success/sale and how to live a full and good life with memories from people he impacted.
The BKMF will be promoting the book. Burger King Scholarship will also be involved as well as corporate social media notifications and email blasts about the book.
The BKMF will be promoting the book. Burger King Scholarship will also be involved as well as corporate social media notifications and email blasts about the book.
Master's Thesis from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A-, Santa Clara University, language: English,...
Seminar paper from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: Distinction, University of Lincoln, course: International Marketing, language:...
Bachelor Thesis from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2, University of Salzburg, language: English, abstract: This thesis...
Object Lessons is a series of short, beautifully designed books about the hidden lives of ordinary things.
The burger, long the All-American meal, is undergoing an identity crisis. From its shifting...
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