If you have ever thought "I'm not a marketer. I'm an accountant," this book is for you.
Marketing can be confusing and frustrating, and approaching it with purely an accountant mindset-going straight to the data, expecting an obvious return on investment-won't deliver the kind of results you want.
Your marketing only works when it is a true reflection of you and your values.
Inside this book, you'll find a structure for marketing which, when followed, helps your audience see who you and your firm truly are.
As a result, you'll spend more time signing clients you like (and even love) and less time filtering out leads. Most likely, you'll find yourself better at it than you originally thought. You may discover you really enjoy marketing! With these changes in your mindset and your process, you'll have an accounting business which allows you to:
If you have ever thought "I'm not a marketer. I'm an accountant," this book is for you.
Marketing can be confusing and frustrating, and approaching it with purely an accountant mindset-going straight to the data, expecting an obvious return on investment-won't deliver the kind of results you want.
Your marketing only works when it is a true reflection of you and your values.
Inside this book, you'll find a structure for marketing which, when followed, helps your audience see who you and your firm truly are.
As a result, you'll spend more time signing clients you like (and even love) and less time filtering out leads. Most likely, you'll find yourself better at it than you originally thought. You may discover you really enjoy marketing! With these changes in your mindset and your process, you'll have an accounting business which allows you to:
Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability...
This latest volume of Review of Marketing Research, Marketing Accountability for Marketing and Non-Marketing Outcomes is divided in three parts: (1) measures of firm performance, (2) measures of...
This Volume, edited by Peter W. Wolnizer, Professor of Accounting at the University of Sydney, makes available the collected writings of Walter P. Scheutze, a senior accounting practitioner. The...
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