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The Accidental Marketer

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Hardback
14-March-2014
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A practical guide for inexperienced marketers who have to develop a marketing strategy

With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. The Accidental Marketer is a practical guide for employees who are now responsible for developing strategy. These marketers will be able to immediately and successfully apply the ten tools featured in the book to create powerful strategies that increase sales and profits for any product in any industry.

  • Explains how great marketers uncover insights about customers that competitors miss and use new insights to create a range of strategic options for their marketing plans
  • Shows how the best marketers execute their strategies through developing innovative branding and communication plans and value propositions

The Accidental Marketer allows any inexperienced marketer to step into a new role and develop an effective strategy.

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    Product Details
    ISBN-13
    9781118797419
    Author
    Tom Spitale
    Publisher
    John Wiley & Sons Inc (US)
    Published
    14-March-2014
    Format
    Hardback

    This product hasn't received any reviews yet. Be the first to review this product!

    RRP: $48.35
    $47.14
    Ships in 3-5 business days

    Delivery estimate

    Hurry up! Current stock:

    The Accidental Marketer

    RRP: $48.35
    $47.14

    Description

    A practical guide for inexperienced marketers who have to develop a marketing strategy

    With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. The Accidental Marketer is a practical guide for employees who are now responsible for developing strategy. These marketers will be able to immediately and successfully apply the ten tools featured in the book to create powerful strategies that increase sales and profits for any product in any industry.

    • Explains how great marketers uncover insights about customers that competitors miss and use new insights to create a range of strategic options for their marketing plans
    • Shows how the best marketers execute their strategies through developing innovative branding and communication plans and value propositions

    The Accidental Marketer allows any inexperienced marketer to step into a new role and develop an effective strategy.

    You Can Find This Title In

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