The German television market is not only the largest in Europe, but also highly competitive. The juxtaposition of state-owned and private television channels as well as the dual product market make the industry even more complex. Thus, particularly private broadcasting channels have to market their television programmes comprehensively to gain significant audience ratings, as only high ratings guarantee advertising revenues. But which marketing strategies does a TV channel have at its disposal to successfully attract and retain its audience? Baumann examines the market situation within which German broadcasting stations operate and explains why comprehensive marketing has become vital for the industry. By investigating the strategy pursued by the TV channel VOX when broadcasting the television series "Ally McBeal", the communication instruments available to TV marketing and their impact on viewers are analysed and evaluated. Directed at marketing managers in television broadcasting as well as media students, this book gives an overview of current communication instruments and stimulates the reader to think of further ways and means to design marketing campaigns for television programmes.
Television Marketing - Characteristics, Instruments and Impact
RRP:
$67.45
$54.00
Description
The German television market is not only the largest in Europe, but also highly competitive. The juxtaposition of state-owned and private television channels as well as the dual product market make the industry even more complex. Thus, particularly private broadcasting channels have to market their television programmes comprehensively to gain significant audience ratings, as only high ratings guarantee advertising revenues. But which marketing strategies does a TV channel have at its disposal to successfully attract and retain its audience? Baumann examines the market situation within which German broadcasting stations operate and explains why comprehensive marketing has become vital for the industry. By investigating the strategy pursued by the TV channel VOX when broadcasting the television series "Ally McBeal", the communication instruments available to TV marketing and their impact on viewers are analysed and evaluated. Directed at marketing managers in television broadcasting as well as media students, this book gives an overview of current communication instruments and stimulates the reader to think of further ways and means to design marketing campaigns for television programmes.
This volume explores the vast and endlessly growing subject of popular culture, mass culture, the public arts, and mass-mediated culture. They cover such varied forms of mass communication as...
Research shows that, while people around the world consistently nominate television as their most important news source, much of the content of news bulletins is lost to viewers within moments. In...
Before the First Opium War, from 1839-1842, China had long had substantial commercial activity. After Europeans forced the country to open up to the West, one of the Western ideas to which China was...
Discover your next great read at BookLoop, Australiand online bookstore offering a vast selection of titles across various genres and interests. Whether you're curious about what's trending or searching for graphic novels that captivate, thrilling crime and mystery fiction, or exhilarating action and adventure stories, our curated collections have something for every reader. Delve into imaginative fantasy worlds or explore the realms of science fiction that challenge the boundaries of reality. Fans of contemporary narratives will find compelling stories in our contemporary fiction section. Embark on epic journeys with our fantasy and science fiction titles,
Shop Trending Books and New Releases
Explore our new releases for the most recent additions in romance books, fantasy books, graphic novels, crime and mystery books, science fiction books as well as biographies, cookbooks, self help books, tarot cards, fortunetelling and much more. With titles covering current trends, booktok and bookstagram recommendations, and emerging authors, BookLoop remains your go-to local australian bookstore for buying books online across all book genres.
Shop Best Books By Collection
Stay updated with the literary world by browsing our trending books, featuring the latest bestsellers and critically acclaimed works. Explore titles from popular brands like Minecraft, Pokemon, Star Wars, Bluey, Lonely Planet, ABIA award winners, Peppa Pig, and our specialised collection of ADHD books. At BookLoop, we are committed to providing a diverse and enriching reading experience for all.
Sign In
your cart
Your cart is empty
Menu
Search
PRE-SALES
If you have any questions before making a purchase chat with our online operators to get more information.
