The Changing Television Business.- Introduction: The Digital Evolution of Television.- TV or Not TV: Where Video Is Going.- The New Screen for Video.- The End of Advertising As We Know It.- From the Marketers' Perspective: The Interactive Media Situation in Japan.- Technology: Content Creation and Distribution.- Adopting Mobile TV: Technologies Seeking Consumers Seeking Content and Cool.- Television Via Satellite.- Creation and Distribution of 4 K Content.- Content.- Is TV Dead? Consumer Behavior in the Digital TV Environment and Beyond.- Video on the Internet: The Content Question.- YouTube Changes Everything: The Online Video Revolution.- Digital Archiving in the Entertainment and Professional Media Market.- Content.- Spectrum Policy and the Public Interest.- Cognitive Radios in Television White Spaces.- Digital Rights and Digital Television.
The Changing Television Business.- Introduction: The Digital Evolution of Television.- TV or Not TV: Where Video Is Going.- The New Screen for Video.- The End of Advertising As We Know It.- From the Marketers' Perspective: The Interactive Media Situation in Japan.- Technology: Content Creation and Distribution.- Adopting Mobile TV: Technologies Seeking Consumers Seeking Content and Cool.- Television Via Satellite.- Creation and Distribution of 4 K Content.- Content.- Is TV Dead? Consumer Behavior in the Digital TV Environment and Beyond.- Video on the Internet: The Content Question.- YouTube Changes Everything: The Online Video Revolution.- Digital Archiving in the Entertainment and Professional Media Market.- Content.- Spectrum Policy and the Public Interest.- Cognitive Radios in Television White Spaces.- Digital Rights and Digital Television.
The only single, comprehensive textbook on all aspects of digital televisionThe next few years will see a major revolution in the technology used to deliver television services as the world moves...
Essential reading for anyone involved in broadcasting. The Business of Digital Television presents an overview or the digital television industry. Chris Forrester examines the key technologies and...
TV viewers today are exposed to overwhelming amounts of information, and challenged by the plethora of interactive functionality provided by current set-top boxes. To ensure broad adoption of this...
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